Frasier

Client: Paramount+
Role: Art Direction & Illustration
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Animation: Chase Gordon
Creative Director: Michael Sutton-Long

I had the privilege of creating illustrations and contributing to the art direction of the teaser promo for the highly anticipated sequel to the beloved show, Frasier. Drawing inspiration from the original Frasier logo art, I collaborated closely with the creative director and animator to bring a :30 second spot to life for this iconic series. Our approach involved employing the line contour technique, using a single line for each illustration and seamlessly connecting them to create a visually captivating narrative.

The hero spot itself which garnered over 7 million views across social platforms, contributing to the show’s successful re-launch.

The campaign spanned from social to various uses out-of-home.

I also had the unique opportunity to showcase my live drawing skills on-site at an exclusive advance screening party in Los Angeles. The event was attended by the producers, journalists, and influencers, providing an immersive experience for attendees.

Below is the promo, out-of-home images, as well as some photos from the live event!

Awards
• 2024: Clio Entertainment - Silver - Audio Visual Craft/Motion Graphics
• 2024: Clio Entertainment - Silver - Audio Visual: Teaser
• 2024: Clio Entertainment - Bronze - Design/Motion Graphics
• 2024 GEMA Awards: Art Direction & Design: Video: Bronze
• 3x3 Show No. 21: Merit Award