KILLER CLASSICS 2020

Client: Paramount Network, ViacomCBS
Role: Art Direction, Illustration, Design
Animation: Chase Gordon

Killer Classics is Paramount Network’s annual Halloween promotional campaign event, with 2020 being Killer Classics’s third year running. My team created the spot entirely in-house and developed a custom look for the month long campaign based on a list of movies that were set to air throughout the month of October. The look and narration rolls out across the campaign for individual movies spots and across social.

For 2020’s campaign, I was asked to lead the project as Art Director. Duties included: ideation, pitching, executing styleframes, and directing animation. I worked closely with my creative director as well as the writers, producers, and animators to create 60- and 30-second versions of the spot. As an added bonus, Tim Curry narrated the spot!

Full Credits:

Art Direction, Illustration, Design: Cryssy Cheung
Design Intern: Trinity Choice
Lead Animation: Chase Gordon
Animation Team: Seokin Jang, Candice Aquino, Vicky Fernandez, Juliana Eiger Garcia
VP Motion Design: Kaz Iwai
SVP Design: Thomas Berger

Design Project Manager:
Alexandra Jacoby
Design Production Coordinator: Sydney Swartz
Senior Director Project Management: Ian Kahn
Producer: Kim Conroy
Sr Project Manager: Michelle Orsi

Senior Writer & Producer: Emmanuelle Leboeuf
Editors: Brett Glass, Niajja Sheard, Kendall Valan
VP Creative Director: Mike Davidowitz
Supervising Producer: Jennifer McComb
SVP Brand Creative: Vedia Ayvaz
SVP Creative: Justin Russell

Audio: John Wilkinson

VO: Tim Curry

  • Society of Illustrators: Illustrator 63 Annual

  • 2021 Clio Entertainment - BRONZE in Motion Graphics and Voice Over categories

  • Promax Global Excellence Awards - GOLD – Best Program Design Promo

  • Promax Global Excellence Awards - GOLD – Best Stunt Promotion

  • Promax Global Excellence Awards - GOLD – Best Holiday/Seasonal/Special Event Design Promo

  • Promax North America Awards - GOLD - In-House Program Promo, Design

  • Promax North America Awards - GOLD - Seasonal or Special Event Program Promo 

  • Promax North America Awards - SILVER - Holiday/Seasonal/Special Event Design Promo

  • Creative Quarterly #62, 100 Best in Graphic Design

  • ADC 100th Annual Awards Shortlist

  • 2021 One Show Shortlist

AWARDS

used and unused concepts below!

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Killer Classics 2021

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