Lopez
Season 2 campaign
Client: TVLand, ViacomCBS
Creative Director: Michael Waldron
VP Art Direction: Dom Vitali
2017
I was assigned to be the lead Art Director of LOPEZ in 2017. As the creative lead on a show, I worked closely with the lead producer, animators, and senior creative staff to create a look for season 2 that was visually unique from season 1.
During the span of season 2, I was responsible for —
Logo re-skinning/texturing
New set of fonts for use throughout season 2
Key Art ideation
Art Direct on location photo shoot for Key Art
Art direct on location video shoot for intro animation
Provide direction for animation
Ideation and execution of assets and promos for on and off air
(Poster on the left is season 2 key art).
Logo animation for the show’s open, featuring George Lopez. I art directed the shoot and worked closely with George and our team to bring it to life. George was professional, warm, and an absolute joy to be around. It was an honor to collaborate with someone who's been a cornerstone of the comedy world for so many years.
Animation by Chase Gordon
Animated keyart displayed on LEDs in Times Square: 1515 Broadway. (Mock up).
images for Social
