TVLand hosted corporate sponsored promotions which were fully created in-house. The TVLand team was responsible for ideation, casting, directing, designing, and animating each of these promotions.

As the art director of these series of spots, I was responsible for the following tasks:

  • Collaborated and worked really closely with the director to ensure the right tone for each spot was achieved.

  • Assisted with casting deliberations.

  • Created moodboards for stylings and props.

  • Final approvals for wardrobe and props.

  • Art Direction provided on location and on set.

  • Storyboarding and design frames executed prior to animation.

  • Worked closely with an animators to create the final graphics for each spot.

TVLand: Sponsored Promotions

Client: TVLand
Role: Art Direction, Illustration, Design
Animator: Chase Gordon

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